Accessory Power Minimum Advertised
Accessory Power has unilaterally
adopted the following Minimum Advertised Price Policy (“MAP Policy”) which
shall apply to dealers and retailers (collectively “resellers”) who resell
Accessory Power products to end-users.
This MAP Policy will apply to those Accessory Power products listed on
the Minimum Advertised Price Listing (“MAP Listing”) attached hereto.
Accessory Power has developed this MAP Policy in order to
maintain and reinforce the high quality image, value, and reputation of
Accessory Power Products in the marketplace.
The MAP Listing will clearly
show the “Minimum Advertised Price” for each listed Accessory Power
Product. Authorized Accessory Power
re-sellers who resell Accessory Power products agree to not advertise an
Accessory Power product at a price below the price set forth in the MAP
Listing. This policy applies to all
forms of advertising including catalogs, mailings, displays at exhibitions and
shows, the Internet or any other electronic network.
If Accessory Power determines,
in its sole discretion, that the reseller has committed a violation of MAP
Policy, reseller shall be notified and allowed twenty-four hours to bring
advertising into compliance. For additional
violations, Accessory Power may choose to:
the price that re-seller pays for Accessory Power products
some or all of the re-sellers annual marketing support
Accessory Power reserves the right to suspend or discontinue product sales to that
reseller, remove references to such reseller from Accessory Power websites or
other marketing materials, and notify authorized distributors of such
suspension or discontinuation.
Any attempt to reduce the advertised price of Accessory Power
products directly or indirectly without an approved Accessory Power Map
Exclusion Request will be considered as a violation of map policy. Such attempts may include, but are not
free products or services with the purchase of an Accessory Power product
products or services with an Accessory Power product
volume incentives, or any other discounting
Any request for a temporary
exclusion of a certain product from the terms of Accessory Power’s MAP policy
must be done so by completing the Accessory Power Map Exclusion Request
attached hereto. This must be sent to MAP@accessorypower.com at minimum two weeks in advance of requested promotion start
date. Any promotion without an Accessory
Power Map Exclusion Request approved by Accessory Power shall be considered a
violation of MAP Policy.
This policy only concerns
advertised prices and does not relate to actual selling prices of any
item. This policy applies equally to all
Accessory Power resellers. Accessory
Power may, at its sole discretion, unilaterally make changes, revisions or
modifications to this policy. Accessory
Power will use commercially reasonable efforts to communicate changes to the
policy to all resellers.